History of The ETV Endowment
The ETV Endowment has a rich 40-year history of providing funding to support the programming schedules of South Carolina ETV and South Carolina Public Radio, South Carolina's unique media voices in education and public broadcasting.
Through members' generous contributions over the last 40 years, we have remained committed to preserving public media for current and future generations.
ETV Endowment logo
- Henry Cauthen, President of SCETV, alongside Nella Gray Barkley, the first manager of the Spoleto Festival USA, set out to found an organization to manage the production costs of SCETV that the state budget doesn’t cover. On September 16th, the first organizational meeting of the ETV Endowment takes place at the home of Elaine Freeman in Spartanburg. Nella Gray Barkley, Richard E. Tukey and Hugh M. Chapman are named as the original Trustees. Elaine T. Freeman is appointed as the first Executive Director, and Gilman Hooper of the Milliken Corporation volunteers to act as the organization’s financial officer. There, its mission is established – "to support and promote the educational broadcasting activities of the state network." The Endowment would not fund the ongoing operations of SCETV, which were part of the formal state budget, but would offer "ancillary assistance and generate understanding for the objectives of the ETV network."
- October 12, the ETV Endowment of South Carolina, Inc. receives its Certificate of Incorporation from the State of South Carolina. John S. Rainey provides the pro bono legal work to found the Endowment. It was originally established as the “ETV Foundation” but was renamed by South Carolina’s Secretary of State, Frank Thornton, presumably because he liked alliteration.
- November 2, the ETV Endowment is awarded is tax exempt status as a 501(c)(3), ten years after President Lyndon Johnson signs the Public Broadcasting Act of 1967. The Endowment begins what will become an integral part of a unique, sustained broadcasting partnership between the public and non-profit sectors. Nella Gray Barkley, James P. Covington, Hugh M. Chapman, Richard E. Tukey and Robert E. McNair serve as the Endowment’s first Trustees. Annual ETV Endowment memberships are available in two categories: Associate at $10 and Patron at $25.
- The ETV Endowment operates from its headquarters in the home of Executive Director Elaine Freeman on Woodburn Road in Spartanburg.
- The Endowment finishes the 1st year with a membership of $10,342.
- NatureScene, hosted by Rudy Mancke, begins production and will be syndicated nationally for the next 25 years.
- The hugely successful program, Marian McPartland's Piano Jazz, is produced by the SC Educational Radio Network for national broadcast. Later, the ETV Endowment begins the underwriting program, Friends of Piano Jazz, to support the series. Bill Buckley, Elvis Costello and Diana Krall join as Friends, and enough money is raised to protect the entirety of McPartland's work, which is still played on NPR and becomes NPR's longest running cultural program.
- The first on-air pledge drive takes place in December.
- The highly competitive ETV Endowment Internship program for college students begins in 1980. At least seven internships, all funded by the ETV Endowment of South Carolina, are available with SCETV and SC Public Radio each summer.
Elaine Freeman and Henry J. Cauthen with the first membership check.
- As the ETV Endowment grows, the need for a second organization to handle the influx of grants becomes clear. The South Carolina Educational Communications, Inc. ("SCEC") is founded in May as a 501(c)(3) nonprofit and is the production affiliate of the ETV Endowment. SCEC is responsible for administering production grants as directed by the grantors, to eventually include the National Endowments for the Humanities and the Arts, the National Science Foundation, The Carnegie Corporation, The Lilly Endowment, John D. & Catherine T. MacArthur Foundation, the Arthur Vining Davis Foundations and The John Templeton Foundation. Nella Gray Barkley, Hugh M. Chapman and Robert E. McNair become the first board members with Michael G. Kazeef as Chairman.
- The ETV Endowment solicited and received 33 grants totaling $4,220,555 for the production of Roanoak, a three-part historical mini-series for PBS' American Playhouse.
- The ETV Endowment solicited and received 33 grants totaling $4,220,555 for the production of Roanoak.
- The Board of Trustees of the ETV Endowment makes a $40,000 grant to match federal funds for the building of the Aiken transmitter, allowing for reception in that area.
- In September, Rudy Mancke leads first ETV Endowment NatureScene trip, exploring Colorado. Rudy will ultimately lead 35 Endowment trips across the US, Canada and Europe.
Making it Grow
- An ETV Endowment fundraiser brings Billy Moyers to Columbia to screen Amazing Grace at the Jefferson Square Theatre.
- The ETV Endowment raises the production funds, solicits underwriters and contracts with Spoleto Festival USA to make the 10th season of the Spoleto Chamber Music Series possible.
- A longtime favorite program, Making It Grow, airs for the first time in October. The series was hosted by Rowland Alston until 2012. Upon his retirement, Amanda McNulty begins hosting the popular gardening and horticulture series.
ETV's Grand Opening
- The ETV Endowment raises more than $4.0 million from donors to purchase the property on the corner of George Rogers Boulevard and Key Road in Columbia from PYA. The campaign is led by Hugh Chapman and Elaine Freeman. Donors to the campaign include Sara Lee Corporation and Foundation, The Samuel Freeman Charitable Trust, Sonoco Products – Mr. & Mrs. Charles W. Coker and the Charles W. and Elizabeth H. Coker Foundation, NationsBank, The Arthur Vining Davis Foundations, John S. and James L. Knight Foundation, Mrs. R.M. Jefferies, South Carolina Electric & Gas Company, Duke Power Company, Rotary Club of Five Points, Wachovia Bank of South Carolina, Carolina Power & Light, Policy Management Systems Corporation, Springs Industries, G. Richard Shafto, BB&T, Alice Manufacturing Company, Inc., Milliken Foundation and Lipscomb Family Foundation, Inc. At the Grand Opening on April 30th the William E. Murray Studio is the largest soundstage on the East Coast. The ETV Endowment later sells the property to the State of South Carolina for $1.
- The ETV Endowment begins its partnership with the Rotary Club of Five Points.
- Sally Foster retires as the Financial Officer after serving 16 years with the ETV Endowment.
- In May, Coby C. Hennecy, CPA is hired as the Financial Officer/Assistant Director of the ETV Endowment.
- The ETV Endowment receives the first of many 4 out of a possible 4-stars rating for financial health and commitment to accountability and transparency by Charity Navigator. Charity Navigator is the leading charity evaluator in America, highlighting the work of efficient, ethical and transparent charities.
- The ETV Endowment raises funding for the ETV Roadshow, which includes visits to towns across the state including: Hartsville, Laurens, Clinton, Abbeville, Greenwood, Newberry, Bennettsville, Cheraw, Dillon, Myrtle Beach, Berkeley, Dorchester, Greenville, Anderson, Oconee, Mt. Pleasant, Charleston and Pickens.
- SC Humanities awards the ETV Endowment with grant to fund the documentary Shared History, a film by Felicia Furman that documents the legacy of slavery and African American labor that once existed in Midway, SC. This is just one of many grants SC Humanities has awarded the ETV Endowment from 2007 to the present day.
- Elaine Freeman, the founding Executive Director of the ETV Endowment, retires after 31 years of serving the organization.
- Coby Hennecy, the ETV Endowment's Financial Officer/Assistant Director since 1999, is named Executive Director.
- Following a successful capital campaign, led by Co-Chairs Suzan Boyd and Ed Sellers, the ETV Endowment raises $1.5 million from almost 1,100 donors to provide new state-of-the-art public radio studios. Bill Barnet, Anne Ellefson, Bill Finn, Minor Shaw, Debi Timmerman, Judy Bynum and Coby Hennecy serve as campaign members. The Grand Opening of the new studios is held on October 25, 2011. Jon Weber and Tammy McCann perform at the Grand Opening.
- Song Travels with Michael Feinstein, a popular one-hour series that features a mix of conversation and musical performances and explores the Great American Songbook, releases in April.
A Chef's Life
- A Chef's Life makes its debut on SCETV.
Endowment Exploring Costa Rica.
- The ETV Endowment receives the Award for Nonprofit Excellence by the South Carolina Association of Nonprofit Organizations, now known as Together SC.
- Patrick McMillan leads his first ETV Endowment expedition, exploring Costa Rica.
- Alasdair Clayre leads the Endowment's Downton Abbey trip, the first of many European adventures with him as guide.
- Rudy Mancke leads his 35th and final trip for ETV Endowment donors to Minnesota.
Looking Back on 40 Years
- On October 12th, the ETV Endowment celebrates 40 years of supporting public broadcasting in South Carolina. Rudy Mancke and Beryl Dakers help celebrate the occasion by reminiscing about the early days of NatureScene, early days of pledge and the power of public media in our lives.